The Metamorphosis of Filipina: Intersecting Cultural Beliefs and Norms in Teleserye
Author: Sophomore T. Vacalares, Wenie Rose D. Canay, Fabian L. Singuil, Jr.
Country: Philippines
Volume & Issue: Volume 1, Issue 1, January 2026 - April 2026
Page No.: 73-89
DOI.: https://doi.org/10.63941/OCCkatatau.2026.1.1.06
Publication Date: March 25, 2026
Abstract:
Teleseryes have long been a cherished part of Filipino culture, serving as a shared experience for families and loved ones. This study conducts an intersectional analysis of the teleserye "Wildflower," focusing on themes and character portrayals to scrutinize the depiction of modern Filipina archetypes and their impact on Filipino perspectives. Through the lenses of Feminism (Helene Cixous), Deconstructionism (Jacques Derrida), and Semiotics (Ferdinand de Saussure), it examines how the actions of the lead character, intended to subvert patriarchal hegemony, are perceived and evaluated. While feminist analysis reveals women scriptwriters' tendency to emphasize action scenes, deconstructionist insights suggest that attempts at empowerment may inadvertently reinforce existing patriarchal structures. Additionally, semiotic analysis uncovers symbolic elements enriching the narrative. Therefore, the study synthesizes Filipino sensibilities regarding gender, power dynamics, and societal norms, illustrating the transformation of female characters from passive figures to empowered modern Filipinas, reflecting broader shifts in societal attitudes and values. This study proposes conducting a comparative analysis with other teleseryes featuring diverse themes and genres to observe the transformation of women in contemporary society.
Keywords:
Archetypes; Contradictions; Metamorphosis; Modern Filipina; Semiotics
